Essential Web Marketing Workflow Solutions for 2026

The prospects most worth targeting are those linking to rivals at the same time. A domain that links to three or four gamers in your area is clearly an active linker in your niche, that makes them a warmer possibility than a website that connected to just one rival. Find websites that are connecting to your rivals however not to you with Semrush's Backlink Gap tool.

GSA SER Software

Go through the list of prospect domains and search for ones that relate to your company which are linking to rival pages that you have an ideal alternative to or could develop a better variation of. Once you have your list of pages on prospects' domains, determine where a link to your content would truly include worth.

Here's an email design template you can use to pitch the link you desire the prospect to include:: Quick note about your [subject] articleHi [Name], I observed your short article on [subject] links to [rival page] I have actually released something similar that covers [particular angle or improvement] You can see it here: [URL] If you think it's a beneficial addition for your readers, I 'd love for you to think about including it in your article.

GSA SER Software

Best, [Your name] Damaged link building involves discovering pages on websites that link to content that's no longer live (and returns a 404 error), then using one of your pieces as the replacement. When a page gets erased, any website connecting to it now has a broken outbound link in their content.